Business Development
Business Development for Small Enterprises
Small businesses make up the vast majority of business enterprises in the US.
There are approximately 16 million businesses in the US with less than $5M in annual revenue with less than 20 employees.
For UBI, this is what I consider a small enterprise.
When asking small enterprises what business development is, the responses range
Business Development includes all activities of internal resources dedicated to generating leads and nurturing them to get to know, like and trust your organization enough to purchase your products or services.
Business development is a long game.
UBI exists to help small business owners understand:
- What business development is, its goals and objective and how it integrates into the overall company operation
- Why it is important to statistically know where you’ve been
- When and how to implement the various functions of business development
- The importance of, and how to create a strategic plan that gives direction to all aspects of business development